Target marketing 101: To build market share, know your audience. Zippy Shell, an Australian born company decided after having incredible success in their native country they would expand in to the US real estate market. Commissioning 20/10 Solutions to develop and manage their United States marketing materials, we swiftly transformed Zippy Shell’s Australian marketing campaign into one more in line the tastes of its American market. With the creation of template-based marketing materials that franchises could use for individual sales meetings, Zippy Shell quickly began gaining awareness – and revenue – in its new market.