Zippy Shell, an Australian-based company, brought their franchise model to the US in 2009. Unlike those other static “pod-based” moving systems, the Zippy Shell is classified as a vehicle. It’s mobile self storage. This means the shell can be left in the street – as opposed to your driveway – creating excellent advertising opportunities for real estate companies. 20/10 Solutions created this energized logo to capture the eye—and the marketshare—of Zippy Shell’s residential and commercial target buyers.