20/10 Solutions | Strategy | Creative | Interactive

Chester County Conference and Visitors Bureau – Trail Blazer

Discerning good design from bad design is not unlike noting the difference between a 93-point bottle of cabernet and a mediocre table wine. So, when the CCCVB approached 20/10 Solutions to design a print ad to promote the Brandywine Valley’s Wine Trail, we dusted off our finest leaded crystal, summoned our inner wine connoisseurs, and got down to business – designing, that is. Here we blended classic map symbols and road sign themes to create a fun teaser ad that both captures the reader’s attention and directs them to the client’s website for more information. Here’s a tip: Be sure to integrate and cross-reference your website in your print ads and other marketing materials. It’s all about driving tracking. In this instance, quite literally.

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Double Tree

category: Advertising

The Doubletree Hotel Philadelphia needed a print ad to launch a campaign targeted at corporate clients. Everyone knows advertising is supposed to sell the “product of the product.” In this case, the convenience of state-of-the-art presentation amenities, the unparalleled ambiance of newly renovated meeting spaces, savory onsite catering services, and close proximity for all its guests to Center City attractions. The ad tastefully draws attention to the hotel’s upscale meeting rooms, delivers the contact information, and visually delivers the goods. Remember, a picture is worth a thousand words. As we’ve done here, keep your message short and concise. That’s a sweet deal, indeed.

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Philadelphia Convention & Visitors Bureau

category: Advertising | Featured

They say that puns and other humorous wordplays are the sign of a high IQ. That may be so. But in this case, we thought it just made for a catchy headline. The Philadelphia Convention & Visitors Bureau recruited 20/10 Solutions to help drive tourism beyond the “usual” historic sites in Olde City. Easily recognizable images such as Independence Hall and the Liberty Bell provide visual cues that introduce the idea of exploring the lesser known, but equally as historic sites within walking distance of Philly’s most popular sightseeing attractions. Tip: Never underestimate the power and value of a good copywriter. Readers like engaging, narrative style copy. Trust us.

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First National Bank Of Chester County

category: Advertising

First National Bank of Chester County has been a long-time client of 20/10 Solutions. In addition to developing their overall look & feel, we’ve developed several print ads to build awareness and promote their products and services targeted at building new clients. Here’s a front-page example of a local newspaper ad. The bold colors attract the eye, the simplicity of the wrap-around format emphasizes the space, and the front-page location doesn’t hurt either. Just saying. That said, when you’re competing with front-page headlines, it’s best to keep your design simple. Avoid overdesigning. That’s advice you can bank on.

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Chester County Conference and Visitors Bureau – Boundless Adventure

category: Advertising

How do you target young adults between the ages of 20-35 with disposable income? Appeal to their sense of pop culture. This “indie film” inspired ad for the CCCVB uses a vibrant, saturated palette. As if to say, “Yeah, we know you prefer to color outside the lines. The Brandywine Valley has plenty of off-the-beaten-path destinations waiting to be discovered.” So, what can you learn from this example? With a little creativity and a well-defined target market, your advertising campaigns will be much more “accessible” to your audience. Discuss that at your next coffee-shop book club meeting.

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Double Tree Sports Ad

category: Advertising

Nothing quite says you’re in Philadelphia like a 58-point, bold font mixed with a football reference. So, let’s break it down. The Doubletree Hotel in Philadelphia wanted to increase its customer base of Philadelphia sports fans. And Philly is a sports town! How do you make luxury lodging appealing to a wide range of sports fans? Mix it up. A little refinement with a touch of sideline playbook imagery. Emphasize the convenience. Map it out. Lesson learned: Understand your audience is critical to effective print ads. Get inside their heads, and the results will speak for themselves.

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Crowne Plaza

category: Advertising

The Crowne Plaza approached 20/10 Solutions to announce the grand opening of their newly designed guest facilities just outside of Center City. The elegance and sophistication of this art-deco inspired ad is designed to appeal to the Hotel’s upscale clientele, as well as the discerning business traveler. What makes this piece effective? Short copy. Clean photography. Easy to find contact information. All the elements point to the bottom line: Go to our website. It’s all integrated. As it should be. Let 20/10 Solutions handle your next design project. We’ll even recommend the ideal publication to run your ad to reach your target audience most effectively. Full service. That’s 20/10.

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Joseph Levine

category: Advertising

With all due respect, some markets require special treatment. Not to be all gloomy, but eventually we all die. Death is the great common equalizer. And in all seriousness, even specialty funeral service providers, such as Joseph Levine & Sons, need to advertise. This advertisement was unique for two reasons: 1) The subject requires sensitivity, yet creativity is essential, and 2) The key messages conveyed in the ad need to convey the core components of tradition and heritage. The client was pleased with our historical approach to developing a classic, black & white ad that captures a theme of comfort, compassion, and respect. Key take away: Sometimes, less is more.

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