20/10 Solutions | Strategy | Creative | Interactive | Marketing » Print

Zippy Shell

admin — Wed, 20 Jan 2010 16:58:58 +0000

Target marketing 101: To build market share, know your audience. Zippy Shell, an Australian born company decided after having incredible success in their native country they would expand in to the US real estate market. Commissioning 20/10 Solutions to develop and manage their United States marketing materials, we swiftly transformed Zippy Shell’s Australian marketing campaign into one more in line the tastes of its American market. With the creation of template-based marketing materials that franchises could use for individual sales meetings, Zippy Shell quickly began gaining awareness – and revenue – in its new market.

YPO

admin — Wed, 20 Jan 2010 16:46:59 +0000

Business isn’t boring, so don’t settle for mediocre design. Check this out. Young Presidents Organization (YPO), an elite organization connecting the world’s most successful young presidents and CEOs in a global business network approached 20/10 Solutions to design their yearly communications package. This high-impact, self-mailer that was sent to all YPO members with a calendar of upcoming events, contact information, and meeting dates. Additionally, 20/10 Solutions used a Monopoly board game inspired design to reach out to the organization’s wealthy and powerful members. The piece effectively conveyed the organization’s business-minded message in an unconventional, fun, and memorable manner. Effectively not boring.

The Philadelphia Convention Center

admin — Wed, 20 Jan 2010 16:43:52 +0000

The challenge: Design a promotional piece that raises awareness and differentiates the Philadelphia Convention Center from other metropolitan convention centers. Solution: 20/10 Solutions developed this B2B advertisement for the Philadelphia Convention Center and Reading Terminal Market to emphasize its visitor-friendly technology infrastructure, aka free wireless internet. An effective advertisement that illustrated the Convention Center’s facility architectural design as well as the Reading Terminal Market’s merchants. Philadelphia Convention Center: 1, Competition: 0.

UK Gear

admin — Wed, 20 Jan 2010 16:30:56 +0000

A business-to-consumer advertisement that strategically combines elite athleticism, active physical training, and technologically advanced fitness products. UK Gear, increasingly recognized as a leading manufacturer of high performance athletic footwear and apparel, needed a print advertisement to promote its premier footwear. Here, high-quality photography and intentional product placement create reality-based drama that draws attention to the UK Gear brand. Competitively unique. Brand centric. Consumer focused.

TAPPI

admin — Wed, 20 Jan 2010 16:29:16 +0000

TAPPI, an organization created for the Paper industry, needed a marketing campaign to attract younger members, specifically students. Leveraging 20/10 Solutions’ expertise in recruitment and employee retention campaigns, we created these high-energy posters to capture the attention and mindshare of TAPPI’s younger target audience. The piece highlights the benefits of TAPPI membership, including how membership would help them excel their future careers. How can 20/10 Solution help you achieve your human resources and recruiting goals?

Produce Marketing Association

admin — Wed, 20 Jan 2010 16:21:59 +0000

20/10 is on a mission to rid the world of cluttered, sloppy design! In our epic fight to raise the bar for delivering outstanding, creative design solutions, 20/10 developed this series of refreshing print ads for the Produce Marketing Association to announce the 2010 Fresh Summit International Convention & Exposition. The goals for the ad series were: 1) educate and persuade their audience, 2) attract attendees, 3) demonstrate PMA’s value as a leading voice of advocacy in a society that is becoming more discerning when it comes to healthy food choices. Say goodbye to wicked bad design. And say, “Hello” to 20/10 Solutions.

Philadelphia Convention and Visitors Bureau

admin — Wed, 20 Jan 2010 16:19:42 +0000

We pledge to do our best work for you. Just like we did for The Philadelphia Convention and Visitors Bureau (PCVB). The PCVB used 20/10 Solutions to produce their Annual Report and Business Plan. What they received in return was our top-notch design solution. Collaborating with the PCVB’s communications executives for the city’s official tourism bureau, 20/10 Solutions designed this challenging project on time, on budget, “…with Liberty and Justice for all.” Let freedom ring!

McDonald’s

admin — Wed, 20 Jan 2010 16:17:22 +0000

McDonald’s, a company that emphasizes the importance of a family friendly workplace, recently hosted a “Bring Your Family Member to Work Day.” Working with McDonald’s executive leadership, 20/10 Solutions created an information packet targeted at restaurant owner/operators. The piece explained how to initiate and execute “Bring Your Family Member to Work Day.” Here’s a tip: versatile marketing pieces like this, which can be used as a strategic recruitment piece or as a public relations image enhancer, are a great way to stretch marketing dollars. Trust us.

Longwood Gardens

admin — Wed, 20 Jan 2010 16:12:57 +0000

Beginning in the early 20th century, Pierre du Pont began building what the world now knows as the highly regarded Longwood Gardens. This world renowned client approached 20/10 Solutions to create a monthly newsletter that captured the atmosphere of the gardens themselves – elegant, cultural, dignified. The newsletter informed members and patrons of the Gardens of news and upcoming events at Longwood. The piece has also served as an information resource for journalists and played a key role in the Gardens’ public relations campaigns. We think Pierre du Pont would have enjoyed reading it, too.

Independence Visitor Center

admin — Wed, 20 Jan 2010 16:10:57 +0000

How you communicate is just as important as the words you choose to say. With that in mind, the Grand Re-Opening of the Independence Visitor Center was a high-profile milestone for the organization and it required a strategic communications effort. 20/10 Solutions designed the Independence Visitor Center Corporation’s 2009 Annual Report, which featured new event space and a newly developed art exhibit area. The final report showcased the Visitor Center as a hub to visitors far and wide – and for locals as well. We really hope you’re taking notes.