Chester County Conference and Visitors Bureau – Trail Blazer
category: Advertising | Featured
Discerning good design from bad design is not unlike noting the difference between a 93-point bottle of cabernet and a mediocre table wine. So, when the CCCVB approached 20/10 Solutions to design a print ad to promote the Brandywine Valley’s Wine Trail, we dusted off our finest leaded crystal, summoned our inner wine connoisseurs, and got down to business – designing, that is. Here we blended classic map symbols and road sign themes to create a fun teaser ad that both captures the reader’s attention and directs them to the client’s website for more information. Here’s a tip: Be sure to integrate and cross-reference your website in your print ads and other marketing materials. It’s all about driving tracking. In this instance, quite literally.
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Philadelphia Convention & Visitors Bureau
category: Advertising | Featured
They say that puns and other humorous wordplays are the sign of a high IQ. That may be so. But in this case, we thought it just made for a catchy headline. The Philadelphia Convention & Visitors Bureau recruited 20/10 Solutions to help drive tourism beyond the “usual” historic sites in Olde City. Easily recognizable images such as Independence Hall and the Liberty Bell provide visual cues that introduce the idea of exploring the lesser known, but equally as historic sites within walking distance of Philly’s most popular sightseeing attractions. Tip: Never underestimate the power and value of a good copywriter. Readers like engaging, narrative style copy. Trust us.
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Chester County Conference and Visitors Bureau
Boost tourism and enable the client to control their own content? Done. The Chester County Conference Visitors Bureau (CCCVB) partnered with 20/10 to create a new website to promote tourism in the beautiful Brandywine Valley area. A new membership database with registration functionality has made the site an essential communication tool. In addition to enabling the website for e-commerce transactions, 20/10 also enabled the client to create market-specific tourism landing pages. It also incorporated social media channels, such as Facebook and Twitter, to spread the word!
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Zippy Shell
Target marketing 101: To build market share, know your audience. Zippy Shell, an Australian born company decided after having incredible success in their native country they would expand in to the US real estate market. Commissioning 20/10 Solutions to develop and manage their United States marketing materials, we swiftly transformed Zippy Shell’s Australian marketing campaign into one more in line the tastes of its American market. With the creation of template-based marketing materials that franchises could use for individual sales meetings, Zippy Shell quickly began gaining awareness – and revenue – in its new market.
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YPO
Business isn’t boring, so don’t settle for mediocre design. Check this out. Young Presidents Organization (YPO), an elite organization connecting the world’s most successful young presidents and CEOs in a global business network approached 20/10 Solutions to design their yearly communications package. This high-impact, self-mailer that was sent to all YPO members with a calendar of upcoming events, contact information, and meeting dates. Additionally, 20/10 Solutions used a Monopoly board game inspired design to reach out to the organization’s wealthy and powerful members. The piece effectively conveyed the organization’s business-minded message in an unconventional, fun, and memorable manner. Effectively not boring.
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TAPPI
TAPPI, an organization created for the Paper industry, needed a marketing campaign to attract younger members, specifically students. Leveraging 20/10 Solutions’ expertise in recruitment and employee retention campaigns, we created these high-energy posters to capture the attention and mindshare of TAPPI’s younger target audience. The piece highlights the benefits of TAPPI membership, including how membership would help them excel their future careers. How can 20/10 Solution help you achieve your human resources and recruiting goals?
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Independence Visitor Center
How you communicate is just as important as the words you choose to say. With that in mind, the Grand Re-Opening of the Independence Visitor Center was a high-profile milestone for the organization and it required a strategic communications effort. 20/10 Solutions designed the Independence Visitor Center Corporation’s 2009 Annual Report, which featured new event space and a newly developed art exhibit area. The final report showcased the Visitor Center as a hub to visitors far and wide – and for locals as well. We really hope you’re taking notes.
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Chester County Historical Society
With the creation of the "Friends of the Chester County Historical Society," came new events for the Historical Society. CCHS, a non-profit organization with less target market experience than an empty pint glass, asked 20/10 Solutions to design the logo and ad campaign for this 1st Annual Historic Pub Tour. As a result, the 1st Annual Historic Pub Tour was a huge success with local residents and restaurants, and 20/10 is currently planning CCHS’s 2nd Annual Historical Pub Tour. We’ll raise a glass to that!
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Pine Street Carpenters
Pine Street Carpenters needed a high-impact, visually stunning site to display their expertise in design-build projects. The site showcases the client’s extensive portfolio of residential, commercial, and institutional projects. The client also wanted the ability to update their site’s slide show graphics easily and in real time, which 20/10 Solutions solved by building a content management system. One glance at this site and, once we’re finished building your website, you’ll want Pine Street Carpenters to build you a new house!
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Petals Flowers and Fine Gifts
Petals Flowers and Fine Gifts wanted to enhance its image as a purveyor of exquisite floral arrangements and fine gifts for an elite clientele. Enter 20/10 Solutions. Now, Petals Flowers has an aesthetically pleasing site that is built to reflect the refined tastes of its customers. As a strategic business-to-consumer tool, the new e-commerce enabled site enables customers to place orders online, while allowing Petals staff to easily perform simple site maintenance. Now, Petals is strategically positioned to grow its business by marketing its products and services to quality-conscious customers well beyond the Wilmington, Delaware area.
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McDonald’s LEAP
Easily one of the most recognizable brands in the world, McDonald's is the world's #1 fast-food company by sales, with about 32,000 restaurants serving burgers and fries in about 120 countries. 20/10 Solutions worked with a local McDonald’s leadership team to implement a strategic public relations campaign aimed at recruiting young talent. The integrated campaign, which also included print design components, was centered around a new, video-rich site that plays success stories of employees who launched their careers at McDonald’s and are now successful franchise owners.
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Ron Jaworski :: South Beach Cigar Party
Marketing collateral created by 20/10 Solutions include:
• Brand Identity
• Ticket Design
• Sponsorship Opportunity One-Sheets
• Web and Email Efforts
Proceeds from the event benefit the United Way Jaws Youth Fund. Visit ronjaworski.com to lean more.
Plan It Philly
Brand tip: Logos should be like a haiku; simple, carefully constructed, and convey a story or capture an emotion. Working with the Philadelphia Convention & Visitors Bureau, 20/10 Solutions created the brand identity for “Plan It Philly.” This online application allows Meeting Planners to gather information for planning a meeting in Philadelphia within a few minutes. And, by the way, 20/10 Solutions has been working with the Philadelphia Convention & Visitors Bureau since the year 2000. That’s like 10 years of design and marketing partnership! Just saying.
Project Details
Chester County Economic Development Council Logo
category: Featured
• Brand Identity
• Save the Date Postcard
• Invitation and Response Mechanism
The 50th Mark was based on their current logo:
Pennsylvania: 324 Willowbrook Lane • Bldg 300 • West Chester, PA 19382 | Seattle: 407 N. 49th. St. • Unit D • Seattle, WA 98103
610-692-4972 • 302-397-2131 fax
