20/10 is on a mission to rid the world of cluttered, sloppy design! In our epic fight to raise the bar for delivering outstanding, creative design solutions, 20/10 developed this series of refreshing print ads for the Produce Marketing Association to announce the 2010 Fresh Summit International Convention & Exposition. The goals for the ad series were: 1) educate and persuade their audience, 2) attract attendees, 3) demonstrate PMA’s value as a leading voice of advocacy in a society that is becoming more discerning when it comes to healthy food choices. Say goodbye to wicked bad design. And say, “Hello” to 20/10 Solutions.