Literacy. It’s a beautiful thing. 20/10 Solutions worked with McPherson Associates (www.mcphersonassociates.com) to create the online giving section of the New York Public Library. This is an outstanding example of how 20/10 Solutions helps clients use the web as a strategic marketing resource. The site informs visitors about the benefits of membership and plays a key part in the Library’s fundraising and charitable giving initiatives. Makes you want to go check out a book, doesn’t it?