Easily one of the most recognizable brands in the world, McDonald’s is the world’s #1 fast-food company by sales, with about 32,000 restaurants serving burgers and fries in about 120 countries. 20/10 Solutions worked with a local McDonald’s leadership team to implement a strategic public relations campaign aimed at recruiting young talent. The integrated campaign, which also included print design components, was centered around a new, video-rich site that plays success stories of employees who launched their careers at McDonald’s and are now successful franchise owners.