The Chester County Conference and Visitors Bureau looked to 20/10 Solutions to reshape their image. Through focus groups and phone polls, it was determined that “Brandywine Valley” had far more name recognition than “Chester County.” From these findings, 20/10 recommended to the Board of Directors changing the focus of the logo to accent Brandywine Valley. Design tip: We may be expert designers, but the marketing strategists in us also understand the importance of a little market research. When’s the last time you did a “check up” on your brand? Call 20/10 Solutions today for a brand assessment and tune-up.