“A never ending conversation with our constituents,” was how the mission for Axiom Strategies was communicated to 20/10 Solutions. Taking this corporate culture into consideration, 20/10 incorporated a mobius strip to create the “x” in Axiom Strategies. At 20/10 Solutions, we work hard to integrate creative symbolism into our design to catch the viewer’s eye and create an association with the companies they represent. Some call this subliminal messaging. We call it good design.